Backed by behavioral science
“There’s a lot to like about these treats. The bite-sized pieces are clearly high value for dogs — especially those drawn to meaty flavors or curious to try something new. That’s exactly what you want when training a cue as important as recall.
The pocket-style tin is an especially smart design choice. Its natural sound functions as an effective noisemaker, pairing seamlessly with the reward itself. Over time, dogs learn to associate that sound with something delicious — and eagerly move toward it.
This approach taps directly into the core principles of classical conditioning first described by Pavlov. When a desirable reward is consistently paired with a distinct sound, it creates a powerful learning cue. The result is a simple, effective training tool that encourages dogs to come running back with enthusiasm.”
— Anamarie Johnson, PhD, CAAB
Certified Applied Animal Behaviorist